The blog is A Lacey Perspective. The goal? To make DC a more fashionable place. The woman behind it all is Lacey Maffettone. Taking a line out of Lacey's playbook: “If this blog is not on your must-read list, go ahead and add it to your Google Reader now… All set? Good.” Now the fun can begin.
A Lacey Perspective was created in June 2010. She or the world of Beltway fashion bloggers could never have predicted what happened in the months to follow. After building her personal Google Reader with local “Fashingtonians”, Lacey reached out to the author of So Much to Smile About, Liz Fassbender. “Liz seemed to really have her finger on the pulse of online fashion media in DC,” Maffettone said, “So I messaged her to ask if she was aware of a fashion blogger listserv.” The response? No...But let's do it! One Google Group and a handful of blogger friends later Capital Area Fashion and Beauty Bloggers (CapFABB) was born.
What began as a dialogue for members to share their creative thoughts turned into a full-blown 400 plus member network...In just one year! All the members strive to put emphasis on local DC boutiques, spas and venues; not only so that the DC love will spread to readers, but to show Washington DC that fashion and style is out there—and it's being provided by local businesses. It's also important to note that these hundreds of bloggers are not (totally) spending their days Carrie Bradshaw style. They have full-time jobs and professional lives like all of us in this crazy city. From Capitol Hill to K Street, CapFABB members are spending their energies building exciting, successful careers.
CapFABB has also become a place for bloggers not only to connect but also to collaborate with. Business ventures have been created, partnerships have formed among stylists, and photographers have paired with their favorite bloggers. From the New York Times to the Washingtonian, Lacey and CapFABB are certainly making their mark as influential voices in the DC area, inspiring all of us to get in touch with our inner fashionista.
It's amazing what just two women, a tweet, and some serious initiative can accomplish. We're proud to call Lacey a Ladies DC member and are thrilled about the opportunities CapFABB will continue to open for its bloggers. After everything that these ladies have accomplished in 2011, it seems hard to believe 2012 will hold any boundaries.
Follow CapFABB on Twitter and Facebook
Check out A Lacey Perspective on Twitter, Facebook, and Tumblr
A Lacey Perspective was created in June 2010. She or the world of Beltway fashion bloggers could never have predicted what happened in the months to follow. After building her personal Google Reader with local “Fashingtonians”, Lacey reached out to the author of So Much to Smile About, Liz Fassbender. “Liz seemed to really have her finger on the pulse of online fashion media in DC,” Maffettone said, “So I messaged her to ask if she was aware of a fashion blogger listserv.” The response? No...But let's do it! One Google Group and a handful of blogger friends later Capital Area Fashion and Beauty Bloggers (CapFABB) was born.
What began as a dialogue for members to share their creative thoughts turned into a full-blown 400 plus member network...In just one year! All the members strive to put emphasis on local DC boutiques, spas and venues; not only so that the DC love will spread to readers, but to show Washington DC that fashion and style is out there—and it's being provided by local businesses. It's also important to note that these hundreds of bloggers are not (totally) spending their days Carrie Bradshaw style. They have full-time jobs and professional lives like all of us in this crazy city. From Capitol Hill to K Street, CapFABB members are spending their energies building exciting, successful careers.
CapFABB has also become a place for bloggers not only to connect but also to collaborate with. Business ventures have been created, partnerships have formed among stylists, and photographers have paired with their favorite bloggers. From the New York Times to the Washingtonian, Lacey and CapFABB are certainly making their mark as influential voices in the DC area, inspiring all of us to get in touch with our inner fashionista.
It's amazing what just two women, a tweet, and some serious initiative can accomplish. We're proud to call Lacey a Ladies DC member and are thrilled about the opportunities CapFABB will continue to open for its bloggers. After everything that these ladies have accomplished in 2011, it seems hard to believe 2012 will hold any boundaries.
Follow CapFABB on Twitter and Facebook
Check out A Lacey Perspective on Twitter, Facebook, and Tumblr

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